My Portfolio
Featured Projects
Mobile Banking App Redesign
Client: Chase Bank | Duration: 6 months | Team: 4 designers, 12 engineers
Redesigned the mobile banking experience for 2M+ users, resulting in:
- 40% increase in user engagement
- 25% reduction in support tickets
- 5-star rating on app stores
- Winner of 2023 FinTech Design Award
My Role: Lead UX Designer - User research, interaction design, prototyping, usability testing
Tools: Figma, Principle, UserTesting, Maze
Healthcare Patient Portal
Client: Kaiser Permanente | Duration: 8 months | Team: 6 designers, 15 engineers
Created an accessible patient portal serving 12.5M members:
- Unified health records across 39 hospitals
- WCAG AA compliant for accessibility
- Telehealth integration with seamless scheduling
- 87% patient satisfaction score
My Role: Senior UX Designer - Information architecture, accessibility design, design system creation
Impact: Reduced appointment scheduling time by 65%, decreased call center volume by 40%
E-commerce Marketplace Platform
Client: Shopify Plus Merchant | Duration: 4 months | Team: 3 designers, 8 engineers
Complete UX overhaul of luxury fashion marketplace:
- AI-powered personalization for product discovery
- One-click checkout with Apple Pay/Google Pay
- AR try-on feature for accessories
- Mobile-first responsive design
Results:
- 60% increase in conversion rate
- 45% increase in average order value
- 30% reduction in cart abandonment
My Role: UX Design Lead - User flows, prototyping, A/B testing strategy
SaaS Analytics Dashboard
Client: Datadog | Duration: 5 months | Team: 4 designers, 10 engineers
Transformed complex data into actionable insights:
- Real-time data visualization with D3.js
- Customizable widgets with drag-and-drop
- Smart alerts with ML-powered anomaly detection
- Dark mode for extended viewing comfort
Key Achievements:
- Reduced time-to-insight from 15 minutes to 30 seconds
- 95% user task completion rate
- Design system adopted across 8 product teams
My Role: Principal Designer - Strategy, design system, mentorship
EdTech Learning Platform
Client: Coursera | Duration: 7 months | Team: 5 designers, 20 engineers
Redesigned online learning experience for 100M+ learners:
- Adaptive learning paths based on skill level
- Social learning features with peer collaboration
- Gamification system to boost engagement
- Offline mode for developing markets
Impact:
- 50% increase in course completion rates
- 4.7/5 average app rating
- 35% increase in daily active users
My Role: UX Design Manager - Team leadership, stakeholder management, design strategy
Design Process
My approach combines user research, iterative design, and data-driven decisions to create experiences that users love.
1. Research & Discovery
- User interviews and contextual inquiry
- Competitive analysis and market research
- Analytics review and heuristic evaluation
- Stakeholder workshops and requirements gathering
2. Ideation & Strategy
- User journey mapping and service blueprints
- Design sprints and collaborative workshops
- Information architecture and content strategy
- Concept validation with users
3. Design & Prototyping
- Wireframing and rapid iteration
- High-fidelity mockups and design systems
- Interactive prototypes for testing
- Accessibility and inclusive design
4. Testing & Refinement
- Moderated and unmoderated usability testing
- A/B testing and experimentation
- Analytics implementation and monitoring
- Post-launch optimization
Design Philosophy
"Good design is invisible. Great design is inevitable."
I believe in creating experiences that feel so natural and intuitive that users don't even notice the design—they just accomplish their goals effortlessly.